This post is about looking into the future of Google Search. So if you don’t like Google, I suggest you to not read any further. In my earlier blog on “If passion drives success, what drives passion?” I touched upon Google and its vision to deliver relevant results across all data sources. So let us begin with an analysis on Google past and together let us visualize the future from the vision of Google.
Eric Schmidt, the executive chairman of Google, in an interview to Charlie Rose sometime in 2005, famously said “When you use Google, do you get more than one answer? Of course you do. Well, that’s a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant. You should look for information. We should get it exactly right and we should give it to you in your language and we should never be wrong. That’s our challenge.”
This statement makes more sense now, in 2014. Today, Google customizes our search data based on our device, time, location and interest (through Google login in different Google products). With recent additions like Google instant and profile based search algorithms, the company had moved from basic keyword search and is set to deliver the best possible search we can seek for. From endless searching of pages in the early 2000s, we don’t feel the need to look beyond the 3rd page of Google search to find the right content, for most of our recent searches.
The basic search engine which started as a PageRank had evolved into a solution provider for all our search queries. True to the mission of the Google “To organize the world’s information and make it universally accessible and useful”, the company is able to explore and integrate most of the digital data available on the online space. It had even gone to the extent of creating new data through products such as Youtube, Android, Google Glass and Internet of things like robots and driverless car etc. The heart of the company lies in the “Google Search” and all the products like Gmail, Google+, Youtube, Google Maps, Books, and Chrome etc form the veins that pump the extra blood to heart. Though each of those can act as independent products on their own, they are either invented / acquired with the very purpose to improve and customize the Google search and to deliver the most relevant possible result.
So what do you think the future of Google search will be? With the recent acquisition of Motorola mobility, wearable devices and neck tattoo patents, Google is all set to move ahead in the direction to read our mind and to answer queries in dimensions we never thought before. With the possibility of using analytics over bigdata, the possibility of predictions are endless as well. We will soon see a day when Google will tell us what we will search next as a part of the recommendation cycle. We will soon see a day where Google will provide answers even before we frame the question. We will soon see a day when Google will know us more than we know of our-self. Don’t you see the possibility hitting our digital doors?
♠ Be ready to share your data mind in the mind-boggling journey of Google ♠