Introducing Impact Based Marketing approach for B2B Demand Generation – Why, What, and How?

Impact based marketing is a methodology and culture to continuously focus on creating meaningful impacts in all forms of marketing engagements.

Understand the Color Psychology to Enhance User Experience (UX) in Website Design

*This article is reproduced from my post in LinkedIn Pulse With the explosion of digital media in recent years, over communication has become a trend and started causing fatigue in the mind of the audience. Billions of brands, trillions of data and countless choices to make – user hardly has time to understand, decipher and […]