Seeing the future from the eyes of Google

ImageGoogle had become the gatekeeper for our Internet house. It had gone so deep into our nerves that sometimes, it even make us feel handicapped when we don’t see Google on our browser homepage .

This post is about looking into the future of Google Search. So if you don’t like Google, I suggest you to not read any further. In my earlier blog on “If passion drives success, what drives passion?” I touched upon Google and its vision to deliver relevant results across all data sources. So let us begin with an analysis on Google past and together let us visualize the future from the vision of Google. 

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Eric Schmidt, the executive chairman of Google, in an interview to Charlie Rose sometime in 2005, famously said “When you use Google, do you get more than one answer? Of course you do. Well, that’s a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant. You should look for information. We should get it exactly right and we should give it to you in your language and we should never be wrong. That’s our challenge.”

This statement makes more sense now, in 2014. Today, Google customizes our search data based on our device, time, location and interest (through Google login in different Google products). With recent additions like Google instant and profile based search algorithms, the company had moved from basic keyword search and is set to deliver the best possible search we can seek for. From endless searching of pages in the early 2000s, we don’t feel the need to look beyond the 3rd page of Google search to find the right content, for most of our recent searches.

The basic search engine which started as a PageRank had evolved into a solution provider for all our search queries. True to the mission of the Google “To organize the world’s information and make it universally accessible and useful”, the company is able to explore and integrate most of the digital data available on the online space. It had even gone to the extent of creating new data through products such as Youtube, Android, Google Glass and Internet of things like robots and driverless car etc. The heart of the company lies in the “Google Search” and all the products like Gmail, Google+, Youtube, Google Maps, Books, and Chrome etc form the veins that pump the extra blood to heart. Though each of those can act as independent products on their own, they are either invented / acquired with the very purpose to improve and customize the Google search and to deliver the most relevant possible result.

ImageSo what do you think the future of Google search will be? With the recent acquisition of Motorola mobility, wearable devices and neck tattoo patents, Google is all set to move ahead in the direction to read our mind and to answer queries in dimensions we never thought before. With the possibility of using analytics over bigdata, the possibility of predictions are endless as well. We will soon see a day when Google will tell us what we will search next as a part of the recommendation cycle. We will soon see a day where Google will provide answers even before we frame the question. We will soon see a day when Google will know us more than we know of our-self. Don’t you see the possibility hitting our digital doors?

♠ Be ready to share your data mind in the mind-boggling journey of Google ♠

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If passion drives success, what drives passion?

Successful individuals often talk about passion as the secret formula for success. Passion unfortunately is a feeling and so cannot be easily fed as an input to the inner workings of the mind. It is very difficult for somebody to wake up one-day and become passionate about what he/she has been doing years at work. So what it takes to be a passionate person? A few would argue that our purpose in life will define our commitment and thus make us a passionate person. Again the purpose is a difficult composition for the mind as it is the by-product mixture of many small and simple ingredients. So to take the question even deeper, what is that one little seed which can change an individual to a passionate person?

Constant Search” is the key! It unlocks the passion in us and finds the path to our success. Most of us start with big aspirations in life and ultimately settle for much lesseImager. The reason is somewhere down the line, we forget our dreams, stop asking questions to ourselves and start settling for things that come naturally to us. We force ourselves to think that happiness is simply about not pushing ourselves and hence stop doing things to achieve the goals we set out to. Life has this unique way of answering to our questions only when we sustain the questions longer than we think we should. When we set out an objective and strongly believe in it, our mind automatically finds patterns to whatever we see and throw the answers we seek. It is similar to a picture puzzle where we arrange the smaller pictures to get to the exact image. The only difference between the picture puzzle and the real life is that in real life we do not have the actual image beforehand and hence setting an objective in life and continuously searching for answers is the only way to lead a passionate life.

Let us now take a detour and find one such pattern from a business angle.  Almost all companies have a vision statement, a carefully prepared line, which reflects the aspirations of the company and more importantly the dream of the owners/founders. It is like reaching the Everest tip for a mountaineer. To take the example of one such successful company – Google – Vision – “to deliver relevant results across all data sources – the Internet, a user’s local computer, and the corporate network” The company which started as a small search engine is now one of the most sought after companies in the world. If we take a closer look, even the products such as Gmail, Android to the recent Glass project, are all in-line with the vision to make the results relevant and customizable for the user. “The perfect search engine would understand exactly what you mean and give back exactly what you want” – Larry Page. The management and the employees continuously search for ways in making their search engine work better. This search for excellence has turned into passion to make innovative products and that drives the engine of Google as envisioned by its founders. Search has become the innovation fuel for not just Google, but to many successful companies and individuals around the world.

Finally, keep searching for your dreams. Together we shall search to make a passionate good community around us.