It amazes me to discover where we are today in mobile technology. The definition of mobile phone as per Wiki states “A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area.” Does this definition still hold true for the current period?
One of the first Mobile Telephone Service (MTS) phones by Bell systems used in 1946 weighed over 36kgs and composed of vacuum tubes and relays. The present day mobile phone hardly weighs 500gms and can be designed to fit even the smallest possible pocket size. Can this alone be called a mobile evolution? NO. The real evolution lies in the capability of the mobile phones to affect our daily life. They are no more seen as devices to just make calls. It is used for all our possible daily activities – from alarm in the morning to calculator, texting, camera, gaming, music, movies, internet, emails and what not. The decreasing average Voice revenue per user (ARPU) worldwide is testimony to the fact the mobile phones are no more seen as a device for telephone calls alone. Service providers now depend on value added services and mobile data for their revenues. Mobile phones became a companion which sleeps and walks with you always. No other device has that privilege.
The potential of the mobile has thrown wide opportunities for businesses. On the individual level, the easiness of Software and App development had produced more entrepreneurs than the world would have ever imagined. On commercial front, the advent of mobile internet also gave opportunity for the businesses to thrive by occupying the living space of its customers. Customers are constantly engaged and bombarded with alerts and information. Just as “Stay Connected!” became the catch word for mobile companies, “Going Mobile!” has now become the buzz word for all new age organizations.
In the Manufacturing space, mobile phone industry becomes a good example and a case study for any Management or Business Schools to understand forward and backward integration in businesses. It is one of the fields that has been and seen it all. Be it semiconductor vendors like Samsung, LG etc or software industries like Apple, Google etc or laptop manufactures like Lenovo, Dell etc – everyother company wants to compete in Mobile space leaving the specialized mobile manufacturing companies like Motorola and Nokia in lurch.
So where are you and your business in Mobile universe?