Impact based marketing is a methodology and culture to continuously focus on creating meaningful impacts in all forms of marketing engagements.
In the year 2015, we have seen the true potential of digital revolution unleashed that would impact the whole next decade. We did witness frenzied markets created by a spurt of digital aggregator platforms in businesses such as taxi, shopping, restaurants, retail, etc. On the other hand, we saw the impact of smartphones becoming the […]
*This article is reproduced from my post in LinkedIn Pulse With the explosion of digital media in recent years, over communication has become a trend and started causing fatigue in the mind of the audience. Billions of brands, trillions of data and countless choices to make – user hardly has time to understand, decipher and […]
Business Intelligence user adoption drive has to start with understanding the stakeholders and addressing the specific challenges of the decision makers
The true success of a business intelligence strategy lies in realizing it as a business investment rather than a technology investment.
Business Intelligence (BI) is often seen by many as a tool to reduce the effort of report generation. While the recent BI data mining and discovery tools perform the rudimentary task with consummate ease, there is a greater value that BI provides to an organization. It has the potential to take the business to a […]
Make in India – The intent is made clear and a red carpet is thrown to global investors and entrepreneurs; the execution awaits…
Diwali Shopping had been an age-old custom for all Indian families. The festival of lights is also the time of year when shops record maximum visitors and sales. The shop owners anticipate and plan months ahead for Diwali season. The interiors and exteriors of the shop will be grandiosely decorated and new products will be […]
Google had become the gatekeeper for our Internet house. It had gone so deep into our nerves that sometimes, it even make us feel handicapped when we don’t see Google on our browser homepage . This post is about looking into the future of Google Search. So if you don’t like Google, I suggest you […]
Successful individuals often talk about passion as the secret formula for success. Passion unfortunately is a feeling and so cannot be easily fed as an input to the inner workings of the mind. It is very difficult for somebody to wake up one-day and become passionate about what he/she has been doing years at work. […]